Name : Annisa Firty
NPM : 29210560
Class : 3eb23
1.
What is promotion ?
Promotion is a form of corporate communication that uses
various methods to reach a targeted audience with a certain message in order to
achieve specific organizational objectives. Nearly all organizations, whether
for-profit or not-for-profit, in all types of industries, must engage in some
form of promotion. Such efforts may range from multinational firms spending
large sums on securing high-profile celebrities to serve as corporate
spokespersons to the owner of a one-person enterprise passing out business
cards at a local businessperson’s meeting.
Like most marketing decisions, an effective promotional
strategy requires the marketer understand how promotion fits with other pieces of
the marketing puzzle (e.g., product, distribution, pricing, target markets).
Consequently, promotion decisions should be made with an appreciation for how
it affects other areas of the company. For instance, running a major
advertising campaign for a new product without first assuring there will be
enough inventory to meet potential demand generated by the advertising would
certainly not go over well with the company’s production department (not to
mention other key company executives). Thus, marketers should not work in a
vacuum when making promotion decisions. Rather, the overall success of a
promotional strategy requires input from others in impacted functional areas.
2.
What is salaes promotion?
Sales promotion describes promotional methods using special
short-term techniques to persuade members of a target market to respond or
undertake certain activity. As a reward, marketers offer something of value to
those responding generally in the form of lower cost of ownership for a
purchased product (e.g., lower purchase price, money back) or the inclusion of
additional value-added material (e.g., something more for the same price).
Sales promotions are often confused with advertising. For
instance, a television advertisement mentioning a contest awarding winners with
a free trip to a Caribbean island may give the contest the appearance of
advertising. While the delivery of the marketer’s message through television
media is certainly labeled as advertising, what is contained in the message,
namely the contest, is considered a sales promotion. The factors that
distinguish between the two promotional approaches are:
1.
whether the promotion involves a short-term
value proposition (e.g., the contest is only offered for a limited period of
time), and
2.
the customer must perform some activity in order
to be eligible to receive the value proposition (e.g., customer must enter
contest). The inclusion of a timing constraint and an activity requirement are
hallmarks of sales promotion.
Sales promotions are used by a wide range of organizations
in both the consumer and business markets, though the frequency and spending
levels are much greater for consumer products marketers. One estimate by the
Promotion Marketing Association suggests that in the US alone spending on sales
promotion exceeds that of advertising.
3.
Kind of promotion?
Advertising
Publicity
Sales Promotion
Suggestions for
Inexpensive Promotion
4.
Why do we need promotion
In pull up sales promotion marketer tries to pull the customer with some
extra benefit,with some gifts and offers, while in pull up sales promotion
marketer tries to push the product to the customer with the help of
distribution network, showroom owner with the help of dealer meet etc.
For consumers
Consumers need a promotional to know the various
product marketed by
a company and find out the cheapest cost to be
incurred
Example:
Have
you ever wondered how companies can offer consumers the chance to win $100,000
without requiring a marketing budget to match? Highly creative marketers are always looking for new and innovative ways to build their brands. With creativity and innovation comes risk. Not taking risk can result in lost opportunities. With insurance prize coverage and over- redemption protection, you can transfer your risk and plan promotional expenses to the penny.
We figure the odds of a winner or expected response in a particular promotion. We then secure the coverage for the prize offered, placing the risk with an A+ insurance company. Fees are typically 3-15% of the actual prize value being offered.
Entice your customers to visit you at your store location, trade show booth, or event site. We have the promotional solutions designed to drive traffic when and where you want it.
We offer a variety of proven traffic-generating promotions: direct mail campaigns featuring keys that must be inserted into a car door at a dealership to determine if the player has won, customized kiosk games that require consumers to come to your business or trade show booth and register online or on a PrizeKiosk to find out what they have won.
The prospect of winning instantly is a powerful incentive to visit your location, and our scratch-to-win cards help fulfill that objective. In addition, we offers an array of customizable sports promotions for basketball, football, hockey, golf, soccer, and motorsports. These high-impact programs feature contestant participation, player/team performance, and athlete performance incentives.
Simple Present Tense
1. Highly
creative marketers are always looking for new and innovative ways to build
their brands
2. We
figure the odds of a winner or expected response in a particular promotion
3. We
then secure the coverage for the prize offered, placing the risk with an A+
insurance company
4. We
offer a variety of proven traffic-generating promotions
5. In
addition, we offers an array of customizable sports promotions for basketball,
football, hockey, golf, soccer, and motorsports
Simple
Past Tense
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